The upcoming Nike Unite store will open on November 3 at 910 Ellsworth Drive in Downtown Silver Spring, according to its Google listing.
The store will be opening in the former home of DSW Designer Shoe Warehouse, which closed in January to relocate to Ellsworth Place.
We reported in June that Beaverton, Ore. -based Nike would be opening a Downtown Silver Spring outpost of the company’s Nike Unite store concept, which was announced in late 2020. “Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit,” the company said in an announcement. “Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space.
“The products in each Nike Unite door are also reflective of what the community is interested in: locally curated, everyday essentials at the best price, matched with the newness of select seasonal offerings. Additionally, Nike Unite doors reflect Nike’s commitment to hiring people who live in the local community.”
DSW opened its location inside Ellsworth Place on August 25. Brentwood, Tenn.-based GBT Realty, owners of Ellsworth Place, confirmed in January of this year that the discount shoe retailer signed a lease in late 2021, with construction to renovate the former Guitar Center storefront on Level 4 of the mall.
The Source has reached out to Downtown Silver Spring management and will update as more information becomes available.
Photo by David Lay