Montgomery County Economic Development Corporation has launched a million-dollar marketing campaign both to retain existing county businesses and attract new ones from the Eastern Seaboard to the county, officials announced.
The “Be Next” campaign is expected to last a year and will target the small, minority-owned and women-owned business communities, and businesses in the life sciences, technology, real estate, hospitality, and nonprofit industries.
It is designed to highlight the types of businesses that have been successful in the county via billboards, radio, podcasts, LinkedIn, YouTube, Google, video ads, and trade publications. Television advertising will be added in January of next year.
“We are thrilled to launch this campaign and show businesses of every industry and size that Montgomery County is where they can ‘Be Next’ and thrive,” Bill Tompkins, president & CEO of MCEDC, said in a press release. “We’ve developed an environment where businesses can create something remarkable and revolutionary—and this campaign is designed to highlight the thousands of innovators who have done that and more, and empower those waiting to make a mark.”
The campaign will target key Northeast markets, with a concentration in Maryland, Virginia and the District of Columbia, while also including Philadelphia, New York, New Jersey and Boston.